| Semester/Year |
Subject Name |
Theory Max |
Practical Max |
Total Marks |
| Semester-1 | Introduction to Marketing & Consumer Behaviour | 70 | 30 | 100 |
| Semester-1 | Business Communication & Digital Literacy | 70 | 30 | 100 |
| Semester-1 | Fundamentals of Advertising and Branding | 70 | 30 | 100 |
| Semester-1 | Introduction to Social Media Marketing | 70 | 30 | 100 |
| Semester-1 | E-commerce and Conversion Optimization | 70 | 30 | 100 |
| Semester-1 | Influencer and Affiliate Marketing | 70 | 30 | 100 |
| Semester-2 | Search Engine Optimization (SEO) | 70 | 30 | 100 |
| Semester-2 | Content Creation & Copywriting Strategies | 70 | 30 | 100 |
| Semester-2 | Email & CRM Marketing | 70 | 30 | 100 |
| Semester-2 | Google Ads and Paid Campaigns (PPC) | 70 | 30 | 100 |
| Semester-2 | Marketing Automation & AI Tools | 70 | 30 | 100 |
| Semester-2 | Capstone Project / Industry Internship | 70 | 30 | 100 |
| Semester-3 | Digital Marketing Strategy and Planning | 70 | 30 | 100 |
| Semester-3 | Web Analytics and Google Analytics Tools | 70 | 30 | 100 |
| Semester-3 | Social Media Advertising (Meta, LinkedIn, TikTok) | 70 | 30 | 100 |
| Semester-3 | Project Management for Marketing Campaigns | 70 | 30 | 100 |
| Semester-3 | INTERNSHIP-1 | 70 | 30 | 100 |